The Coaches

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The difference between The Farm and everyone else, our Coaches. Our Coaches surpass any Personal Trainer in their knowledge and skill. Advanced Degrees in Exercise Physiology, Chiropractic to Certifications in Olympic & Power Lifting, Aerial Yoga, Pilates, Vipr, Kettlebells, Animal Flow to Rehab, Tai Chi and Meditation we offer the most balanced fitness programing on the Peninsula.

Conrad Sherby CSCS

  • UC Davis : Kinesiology
  • Z Health
  • PN2
  • Nutrition

Tony Irwin CSCS

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  • CSU Northridge : B.S. in Kinesiology
  • FRCms
  • Yoga Instructor RYT200

Dr Kelly S. Maguire DC, CSCS


  •  Owner/Coach/Chiropractor
  • Palmer West Graduate:  specializing in rehabilitation.
  • UC Santa Cruz : Biology, Anthropology
  • CSU Monterey : Kinesiology
  • Certified Strength & Conditioning Specialist – National Strength & Conditioning Association
  • Certified Coach – Institute of Motion
  • Certified Coach – Eleiko

Sofia De La Vega

  • Z-health : R-phase, Z-health Performance Solutions
    I-phase, Z-health Performance Solutions
    S-phase, Z-health Performance Solutions
    T-phase, Z-health Performance Solutions
    9S: Strength and Suppleness, Z-health Performance Solutions
    9S: Structure, Z-health Performance Solutions
    9S: Skill and Style, Z-health Performance Solutions
  • Level 1 TRX
  • Level 1 MovNat
  • Explain Pain, Neuro Orthopedic Institute
  • The Kinetic Code
  • Barefoot Specialist Level 1&2
  • Evidence Based Fitness Academy